Master Grant Application

February 19 2026

The Difference Between Writing Grants and Preparing for Funding

NM Grant Writers Win With Gwen Funding Strategy, Grant Calendar, Grant Preparation, Grant Readiness, Grant Writing, Master Grant Application, NM Grant Writers, Nonprofit Leadership, Nonprofit Systems

Why the work that happens before the application determines everything that comes after.

Many nonprofits believe grant writing begins when a deadline appears.

A funder releases an opportunity.
Someone forwards the link.
The clock starts ticking.

And suddenly, grant writing feels urgent.

But here’s the truth most people don’t learn until much later:

👉 Successful grant writing begins long before a single word is written.

The difference between organizations that feel constantly overwhelmed and those that feel steady and confident often comes down to one thing: preparation.

Writing is the visible work — preparation is the real work

Writing grants is the most visible part of the process.
It’s also the smallest part.

Preparation is what makes writing possible without panic.

Preparation includes:

Having documents already organized
Knowing which funders are aligned
Using consistent language across applications
Understanding capacity before committing to deadlines

Without preparation, writing becomes reactive.
With preparation, writing becomes strategic.

Why writing-first creates burnout

When nonprofits jump straight to writing, several things tend to happen:

Language gets rewritten again and again
Program descriptions change depending on who’s writing
Outcomes feel rushed or vague
Teams feel pressure instead of confidence

This isn’t because people don’t know how to write.
It’s because they’re writing without a foundation.

Over time, this leads to burnout — especially for the person who always ends up “owning” the grant.

Preparation creates choice

One of the most powerful benefits of preparation is choice.

Prepared organizations can:

Decide whether to apply
Say no to misaligned opportunities
Pace their work realistically
Protect staff capacity

Instead of chasing every grant, they choose the right ones.

That shift alone can dramatically improve funding outcomes.

What preparation actually looks like

Preparation doesn’t require complex systems or expensive tools.
It requires clarity.

Preparation looks like:

A centralized document system
A Master Grant Application that holds your core story
A grant calendar that shows what’s coming
Clear internal roles and expectations

When these pieces exist, writing becomes an execution step — not a crisis.

Why funders benefit from prepared applicants

Prepared organizations submit stronger applications.
They are clearer, more consistent, and more realistic.

From a funders perspective, preparation signals:

Strong management
Thoughtful planning
Responsible use of funds

Funders may not use the word “prepared,” but they reward it.

Building preparation into your funding strategy

Preparation isn’t a luxury.
It’s a necessity for sustainability.

This is why the Launch Package focuses on preparation first — organizing documents, clarifying narratives, and building a realistic plan before writing begins.

When preparation is in place, grant writing stops feeling like a burden.
It becomes a tool.

And that changes everything.

Look into our Launch Package to get you set on the right track.

February 12 2026

What Grant Readiness Actually Looks Like

NM Grant Writers Win With Gwen Funding Preparation, Grant Calendar, Grant Readiness, Grant Writing, Master Grant Application, NM Grant Writers, Nonprofit Funding, Nonprofit Leadership, Nonprofit Systems

Why being “grant-ready” has nothing to do with perfection—and everything to do with clarity

“Are we grant-ready?”

This is one of the most common questions nonprofits ask.
It’s also one of the most misunderstood.

Grant readiness is often imagined as a finish line:

Perfect programs
Perfect data
Perfect language
Perfect timing

In reality, most nonprofits delay applying for funding because they believe they’re not “ready enough,” when what they’re actually missing is clarity.

Grant readiness is not perfection

Let’s clear this up first:

Grant readiness does not mean:

You have every policy imaginable
Your data is flawless
Your programs never change
Your organization has unlimited capacity

If that were the standard, very few nonprofits would ever qualify for funding.

Funders know this.

What they are looking for is not perfection — it’s preparedness.

What funders actually want to see

When funders review an application, they are quietly asking:

Does this organization understand its work?
Can they clearly explain what they do and why it matters?
Do they have the basic systems to manage funds responsibly?
Are they realistic about what they can implement?

Grant readiness is your ability to answer those questions clearly and consistently.

The real markers of grant readiness

In practice, grant readiness looks like a few foundational things done well.

Clear, consistent core narratives
Your mission, programs, and outcomes don’t change dramatically from one application to the next. Language may be adapted, but the core story stays the same.
Centralized documentation
Financials, policies, program descriptions, and organizational records live in one place and are easy to access.
A realistic grant calendar
You know what opportunities are coming and can decide whether to apply — not scramble because you didn’t see a deadline coming.
Internal alignment
Leadership and staff share a common understanding of priorities, capacity, and goals.

None of this requires a massive team or years of experience.
It requires intention.

Why readiness changes how grant writing feels

When readiness is in place, grant writing stops feeling like an emergency.

You’re no longer:

Rushing to reinvent language
Guessing which opportunities are a fit
Wondering if you’re missing something critical

Instead, you’re evaluating opportunities strategically.
You’re choosing alignment.
And you’re submitting proposals with confidence.

That shift alone can dramatically improve both morale and outcomes.

Readiness is built — not found

One of the most harmful myths in nonprofit funding is that readiness is something you “arrive at” someday.

In reality, readiness is built deliberately:

By organizing documents
By clarifying language
By planning intentionally

That’s why readiness work is some of the most valuable funding work a nonprofit can do.

It doesn’t just support one grant.
It supports every grant that comes after.

If you’re wondering where to start

If grant readiness feels vague or overwhelming, start small.

Ask:

Do we have one place where our key documents live?
Can we clearly describe our programs and outcomes?
Do we know which funders are a fit for us this year?

Those answers matter far more than perfection.

This is exactly the foundation the Launch Package is designed to build — so nonprofits can move forward with confidence instead of hesitation.

Grant readiness isn’t about waiting.
It’s about preparing.

Look into our Launch Package to get you set on the right track.

February 10 2026

The Hidden Cost of Scattered Documents

NM Grant Writers Win With Gwen Document Organization, Funding Strategy, Grant Readiness, Grant Writing, Master Grant Application, NM Grant Writers, Nonprofit Leadership, Nonprofit Operations, Nonprofit Systems

Why disorganization quietly drains time, energy, and funding momentum

On paper, scattered documents don’t seem like a big problem.

They’re not dramatic.
They don’t show up as a line item in your budget.
And they often get pushed down the priority list because there’s always something more urgent.

But over time, scattered documents become one of the most expensive problems a nonprofit can have.

Not in dollars alone — but in time, stress, and missed opportunity.

What “scattered” really looks like

When I say scattered documents, I don’t mean that nothing exists. In fact, most nonprofits I work with have everything they need.

It’s just not all in one place.

That usually looks like:

Financials saved in multiple folders
Policies stored on old computers or email attachments
Program descriptions rewritten every time a grant comes up
Past proposals no one can easily find
Key documents living in one person’s inbox

Individually, these things feel manageable.

Collectively, they create constant friction.

The invisible time drain

Every time someone has to stop and ask:

“Where is the most recent version?”
“Who has that file?”
“Did we already write this somewhere?”

Time is lost.

Not once — but over and over again.

That time adds up quietly:

Hours spent searching instead of strengthening programs
Energy wasted redoing work that already exists
Momentum lost every time the process stalls

This is one of the reasons grant writing feels heavier than it should.

How scattered documents affect grant quality

Funders don’t see your folders, but they feel the effects.

Scattered documents often lead to:

Inconsistent language across applications
Slightly different program descriptions each time
Conflicting numbers or timelines
Rushed submissions

Even when the mission is strong, these inconsistencies create hesitation.

Funders are asking themselves:
Can this organization manage details?
Can they track outcomes?
Can they implement what they’re proposing?

Organization answers those questions before they’re spoken.

Stress compounds over time

One of the hardest parts of scattered systems is how they affect people.

Grant work becomes emotionally heavy.
Deadlines feel more stressful than they need to.
Staff feel pressure to “just figure it out.”

Over time, this can lead to burnout — especially for the one or two people who always know where things are.

That’s not sustainable.
And it’s not necessary.

What changes when documents are centralized

When documents live in one clear, shared place, something shifts almost immediately.

Grant writing takes less time
New opportunities are easier to evaluate
Teams collaborate more smoothly
Confidence replaces guesswork

Centralization doesn’t make the work disappear.
It makes the work lighter.

A foundation you can build on

Document organization is not about perfection or aesthetics.

It’s about creating a foundation strong enough to support growth.

Once documents are centralized, everything else becomes easier:

Master Grant Applications make sense
Grant calendars are realistic
Templates actually get reused

This is why document organization is the first step in our Launch Package. Without it, everything else feels harder than it needs to be.

If funding has felt chaotic lately, it may not be because you’re doing too much — but because your documents are doing too little work for you.

And that’s fixable 🌱

Look into our Launch Package to get you set on the right track.

February 5 2026

Why Most Nonprofits Feel “Behind” (And Aren’t)

NM Grant Writers Win With Gwen Funding Strategy, Grant Calendar, Grant Readiness, Grant Writing, Launch Package, Master Grant Application, NM Grant Writers, Nonprofit Funding, Nonprofit Leadership, Nonprofit Systems, Organizational Capacity

How missing systems—not missing effort—create the feeling of constant catch-up

If you lead or work inside a nonprofit, there’s a good chance you’ve felt this at some point:

“We’re behind.”
“We should be further along.”
“Everyone else seems more organized than we are.”

That feeling can be heavy.
And it often shows up quietly, sitting underneath everything else you’re trying to do.

What I want to say clearly—because it matters—is this:

👉 Most nonprofits don’t feel behind because they’re failing.
They feel behind because systems were never built to support growth.

The myth of “being behind”

In the nonprofit world, “behind” often gets confused with “not good enough.”

But when you look closer, what people usually mean is:

Documents live in too many places
Institutional knowledge lives in one or two people’s heads
Grant writing feels urgent instead of planned
Every application feels like starting from scratch

None of that reflects a lack of commitment or competence.

It reflects a lack of structure.

And structure is rarely taught, especially in small or growing organizations.

Why the feeling keeps showing up

Nonprofits are built to respond—to community needs, crises, opportunities, and gaps.

That responsiveness is a strength.
But without systems, it can also create a cycle of reaction.

Here’s how it usually plays out:

A funding opportunity appears
Everyone scrambles to pull documents together
The application gets submitted
Relief… followed by exhaustion
Repeat

Over time, this creates the sense that you’re always chasing instead of choosing.

And that’s where the “we’re behind” feeling comes from—not from failure, but from fatigue.

Growth exposes gaps

One of the hardest truths for nonprofit leaders to hear (and one of the most freeing) is this:

Growth exposes system gaps. It doesn’t cause them.

When your organization was smaller, you could get by without formal systems.
Things lived in email.
People “just knew” where files were.
Deadlines were manageable.

As you grow—more programs, more funders, more reporting—those informal systems stop working.

That doesn’t mean you did anything wrong.
It means your organization is evolving.

What being “caught up” actually looks like

Here’s the good news: being “caught up” doesn’t mean everything is perfect.

It looks like:

One central place for key documents
A consistent core narrative you can reuse
A grant calendar that lets you see what’s coming
Clear ownership over who does what

When these pieces exist, the feeling of being behind starts to fade.

Not because the work disappears—but because it becomes manageable.

Why funders notice this shift

Funders are incredibly perceptive.

They may not say, “This organization has strong systems,” but they feel it when:

Applications are consistent
Attachments are complete
Language aligns across sections
Reporting is timely and clear

That confidence is not accidental.
It’s built.

If this sounds familiar

If you’ve been carrying the quiet weight of feeling behind, I want you to pause here.

That feeling does not mean you’ve missed your chance.
It does not mean you aren’t capable.
And it certainly does not mean you’re failing your mission.

It usually means your organization is ready for its next layer of support.

That’s exactly the gap the Launch Package is designed to address—helping nonprofits build foundational systems so funding work feels calmer, clearer, and more intentional.

You don’t need to catch up.
You need support that matches where you are now.

Look into our Launch Package to get you set on the right track.

February 3 2026

Getting Organized Is a Funding Strategy

NM Grant Writers Win With Gwen Funding Preparation, Funding Strategy, Grant Calendar, Grant Readiness, Grant Writing, Launch Package, Master Grant Application, NM Grant Writer, Nonprofit Funding, Nonprofit Leadership, Nonprofit Organization, Nonprofit Systems

💬 Why readiness—not hustle—is what actually moves nonprofits forward.

Hi friend 💛

Most nonprofits don’t struggle with passion.
They struggle with organization.

Loose documents.
Scattered files.
Grant deadlines that sneak up too fast.
A sense that funding is always urgent—but never quite strategic.

Here’s the quiet truth I’ve seen again and again since 2018:
👉 Funding flows more easily when your nonprofit is organized.

Not flashy.
Not rushed.
Just ready.

When your documents are centralized, your messaging is consistent, and your priorities are clear, something shifts:

Grant opportunities are easier to evaluate
Applications take less time
Decisions feel calmer and more confident
And funders can feel that clarity in your proposals

Organization isn’t busywork.
It’s a strategy.

It’s what turns grant writing from reactive to intentional.
From overwhelming to manageable.
From “we should apply” to “we’re ready.”

If funding has felt heavier than it needs to lately, this might not be a motivation problem or a capacity problem.
It may simply be an organization problem.

And the good news?
That’s fixable 🌱

Look into our Launch Package to get you set on the right track.

January 29 2026

Dealing With ‘No’

NM Grant Writers Win With Gwen Funder Feedback, Funding Strategy, Grant Narratives, Grant Readiness, Grant Rejections, Grant Resilience, Grant Systems, Grant Writing, Grant Writing Academy, Master Grant Application, NM Grant Writers, Nonprofit Funding, Nonprofit Organization

💬 A “No” Isn’t a Door Closing — It’s the Data You Need

Hi friend 💛✨

Hearing “no” can sting.
I get it.

You put your heart, your brain, and your time into a proposal.
Of course you want that yes.

Here is the mindset shift that changes everything 👇

✨ A no is feedback, not failure. ✨

Every denial tells you something valuable if you are willing to listen:

📌 what to refine
📌 what to clarify
📌 what to strengthen
📌 what funders are prioritizing right now

Sometimes it is timing.
Sometimes it is alignment.
Sometimes the funder simply had fewer dollars to award.

None of those erase the impact you are making 💛

A no does not mean your work is not worthy.
It means there is information you can use to move forward more strategically.

Use it as data.
Use it as fuel.
Use it to prepare for your next stronger, clearer, more confident yes 🌱

And remember this:

Even the most successful grant writers hear “no” far more often than “yes.”
The difference is simple.

They keep going ✨

🎯 Want Support Turning No Into Strategy?

If you want to learn grant writing the right way, with systems, strategy, and real support, I want you to know this:

I am a Lead Co-Coach inside Holly Rustick’s Grant Writing and Funding Academy, where I actively support nonprofits as they:

🌿 interpret funder feedback
🌿 strengthen grant narratives over time
🌿 build resilience and confidence in their funding work

👉 Learn more and enroll in the Academy:
Academy Info & Signup

🚀 Prefer a Done For You Option?

If you are responsible for funding decisions at a nonprofit and already know you want consistent, thoughtful grant submissions without carrying the emotional weight alone, the Growth Package may be the better fit.

This is a high-touch, done-for-you partnership that includes:

📌 2 to 4 grant submissions per month
📌 Strategic planning and positioning
📌 A customized grant calendar
📌 Ongoing calls and quarterly reviews

👉 Explore the Growth Package:
Schedule a call

Cheering you on always 💚
Win With Gwen ✨

Gwen Valentino
NM Grant Writers

P.S. A no does not close the door. It shows you where to knock next 🌱

January 27 2026

Reframe “We’re Too Small”

NM Grant Writers Win With Gwen Funding Positioning, Grant Narratives, Grant Readiness, Grant Strategy, Grant Systems, Grant Writing, Grant Writing Academy, Master Grant Application, NM Grant Writers, Nonprofit Confidence, Nonprofit Funding, Nonprofit Organization, Small Nonprofits

🔍 “We’re Too Small” Is NOT a Weakness — It’s Your Superpower

Hi friend 💛✨

I hear this all the time from nonprofit leaders 👇

“We’re too small.”
“We don’t have enough staff.”
“We’re not as established as other nonprofits.”

Here is the truth funders do not always say out loud 👀

🌟 Small organizations often make some of the biggest, fastest, and most measurable impact.

You are closer to your community.
You are more agile.
You adapt quickly.
You do not need a long approval chain to help someone when the need shows up.

And funders notice that.

Funders value proximity.
They value responsiveness.
They value organizations that show up where the need actually lives 💛

So instead of saying, “We’re too small,” try this reframe 👇

👉 Our size allows us to innovate, respond quickly, and operate efficiently.

Feel the difference?

That confidence shows up in your writing.
And funders can feel it.

Because it is true 🌱

🎯 Ready to Build Confidence in Your Grant Writing?

If you want to learn grant writing the right way, with systems, strategy, and real support, I want you to know this:

I am a Lead Co-Coach inside Holly Rustick’s Grant Writing and Funding Academy, where I actively support nonprofits as they:

🌿 reframe their story with confidence
🌿 strengthen grant narratives and positioning
🌿 build grant-ready systems that support growth

👉 Learn more and enroll in the Academy:
Academy Info & Signup

🚀 Prefer a Done For You Option?

If you are responsible for funding decisions at a nonprofit and already know you want consistent, aligned grant submissions without adding more to your plate, the Growth Package may be the better fit.

This is a high-touch, done-for-you partnership that includes:

📌 2 to 4 grant submissions per month
📌 Strategic planning and positioning
📌 A customized grant calendar
📌 Ongoing calls and quarterly reviews

👉 Explore the Growth Package:
Schedule a call

Cheering you on always 💚
Win With Gwen ✨

Gwen Valentino
NM Grant Writers

January 22 2026

Stop Trying to Serve Everyone

NM Grant Writers Win With Gwen Core Messaging, Funding Strategy, Grant Narratives, Grant Readiness, Grant Systems, Grant Writing, Grant Writing Academy, Master Grant Application, NM Grant Writers, Nonprofit Clarity, Nonprofit Funding, Nonprofit Organization, Target Audience

👥 You’re Not Meant to Help Everyone – And That’s the Magic

Hi friend 💛✨

Here is a gentle truth that changed my entire business.

✨ You do not need to serve everyone to make a massive impact. ✨

When we try to reach “everyone,” we usually end up resonating with no one.

But when we choose a clear audience, the people who truly need what we offer, everything starts to feel easier:

✔ your writing gets sharper
✔ your messaging becomes magnetic
✔ your grants become stronger
✔ your results multiply

The right people recognize themselves immediately.
The wrong people quietly walk by.

And that is exactly how it should be 💛

Clarity creates confidence.
Confidence builds trust.

So take a moment this week and ask yourself 👇

👉 Who are we really here for?

The clearer you get, the lighter everything feels 🌱

🎯 Ready for Support?

If you want to learn grant writing the right way, with systems, strategy, and real support, I want you to know this:

I am a Lead Co-Coach inside Holly Rustick’s Grant Writing and Funding Academy, where I actively support nonprofits as they:

🌿 clarify who they serve
🌿 strengthen core grant narratives
🌿 build grant-ready systems with confidence

👉 Learn more and enroll in the Academy:
Academy Info & Signup

🚀 Prefer a Done For You Option?

If you are responsible for funding decisions at a mid-to-large nonprofit and already know you do not want to research, write, and track grants yourself, the Growth Package may be the better fit.

This is a high-touch, done-for-you partnership that includes:

📌 2 to 4 grant submissions per month
📌 Strategic planning and positioning
📌 A customized grant calendar
📌 Ongoing calls and quarterly reviews

👉 Explore the Growth Package:
Schedule a call link

Cheering you on always 💚
Win With Gwen ✨

Gwen Valentino
NM Grant Writers

P.S. Clarity attracts the right people and repels the wrong ones. That is how sustainable impact is built 🌟

January 20 2026

Clarify Your Ideal Funder Fit

NM Grant Writers Win With Gwen Funder Fit, Funding Alignment, Grant Calendar, Grant Readiness, Grant Research, Grant Strategy, Grant Writing, Grant Writing Academy, Ideal Funder, Master Grant Application, NM Grant Writers, Nonprofit Funding, Nonprofit Organization, Strategic Grant Writing

👥🎯 Want easier wins? Get clear on your ideal funder fit.

Hi friend 💛✨

One of the biggest mistakes nonprofits make in grant writing is chasing every grant that pops up.

It feels productive at first.
But over time, it leads to:

😵‍💫 burnout
📄 busywork
❌ “not quite the right match” rejections

Here is the mindset shift that changes everything 👇

✨ You do not need more funders. You need the right funders. 🎯

When you get clear on your ideal funder fit, things start to feel lighter.

💛 your applications feel more aligned
📬 your messaging resonates faster
🕊️ you stop wasting time on mismatched opportunities
💸 your win rate improves because values truly align

Funders can feel when you are connected to their mission.
That connection shows up in your writing.

🌱 Questions That Clarify Funder Fit

Take a moment to reflect on these questions:

Who naturally cares about the people you serve?
• Who funds your type of work consistently?
• Who aligns with your values and long-term impact?
• Who has funded organizations like yours before?

Clarity removes guesswork.
And a clear strategy creates momentum ✨

📝 A Simple Exercise That Saves Time

Take five minutes today and write down three characteristics of your ideal funder.

Just three.

This small exercise can save hours of searching later 🙌

If you want support narrowing your list, reply or reach out.
I am always happy to workshop this with you 💬💛

🎯 Choose Your Next Step

There is more than one right way to build a strong, aligned grant strategy.

🌿 Learn to Build Funder Fit Skills. Academy.

If you want to learn grant writing the right way, with systems, strategy, and real support, I want you to know this:

I am a Lead Co-Coach inside Holly Rustick’s Grant Writing and Funding Academy, where I actively support nonprofits as they:

🌿 clarify ideal funder alignment
🌿 build smarter grant calendars
🌿 write more confident, strategic applications

👉 Learn more and enroll in the Academy:
Academy Info & Signup

🚀 Let Us Find and Apply for the Right Funders. Growth Package.

If you are an Executive Director of a mid-to-large nonprofit and want consistent submissions without chasing every opportunity, the Growth Package may be the better fit.

This is a done-for-you partnership that includes:

📌 2 to 4 grant submissions per month
📌 Strategic planning and positioning
📌 A customized grant calendar
📌 Ongoing calls and quarterly reviews

👉 Explore the Growth Package:
Schedule a call

Cheering you on 💚
Win With Gwen ✨

Gwen Valentino
NM Grant Writers

January 15 2026

Define Who You Help

NM Grant Writers Win With Gwen Funding Alignment, Grant Readiness, Grant Strategy, Grant Systems, Grant Writing, Grant Writing Academy, Master Grant Application, Need Statement, NM Grant Writers, Nonprofit Clarity, Nonprofit Funding, Nonprofit Leadership, Nonprofit Organization, Target Population

👥 Who You Help = The Foundation of Every Strong Proposal

Hi friend 💛✨

Let’s simplify something powerful today.

🌱 Funders fund clarity.

Not long proposals.
Not fancy language.
Not perfect data.

Funders fund organizations that can clearly answer one question 👇

👉 Who exactly do you serve?

When the “who” is clear, everything else gets easier.

✨ Your need statement becomes sharper
✨ Your outcomes become stronger
✨ Your stories become more emotional
✨ Your funding alignment becomes obvious

Clarity creates confidence.
Confidence builds trust.

If your organization says it serves “everyone,” funders feel the fuzziness immediately.
Broad language makes it harder for funders to see impact.

Here is a quick clarity check you can try today 👇

📝 Can you describe your ideal participant in one clear sentence?

If not, that is not a failure.
It is simply your next step.

Your future grant applications will thank you 🌟

🎯 Choose Your Next Step

There is more than one right way to strengthen clarity in your grant writing.

🌿 Path #1. Learn to Define and Write With Clarity. Academy.

If you want to learn grant writing the right way, with systems, strategy, and real support, I want you to know this:

I am a Lead Co-Coach inside Holly Rustick’s Grant Writing and Funding Academy, where I actively support nonprofits as they:

🌱 define their target populations clearly
🌱 strengthen need statements and outcomes
🌱 build reusable, funder-ready grant systems

This path is ideal if you want to build strong internal skills and feel confident writing grants in-house.

👉 Learn more and enroll in the Academy:
Academy Info & Signup

🚀 Path #2. Let Us Define and Write It for You. Growth Package.

If you are an Executive Director of a mid-to-large nonprofit and already know you do not want to write grants yourself, the Growth Package may be the better fit.

This is a done-for-you partnership where we help clarify your messaging and submit grants consistently, including:

📌 2 to 4 grant submissions per month
📌 Strategic planning and positioning
📌 A customized grant calendar
📌 Ongoing calls and quarterly reviews

👉 Explore the Growth Package:
Schedule a call

Cheering you on 💚
Win With Gwen ✨

Gwen Valentino
NM Grant Writers